Advertising or price ticket



May 13, 1930. A. E. HURST 1,1 1 9 ADVERTISING 0R PRICE TICKET Filed Oct. 17, V1928 werz zJ/wz WM j Patented May 13, 1930 PATENT OFFKIE ALBERT E. HU'RST, OF NEW YORK, N. Y.

ADVERTISING OR PRICE TICKET Application filed October 17, 1928. Serial No. 312,997.

This invention relates to an improvement in tickets or cards adapted to be attached to merchandise displayed in stores or store windows, which tickets or cards usually bear the price of the article to which they are attached. The object of this invention is to provide a form of price card or ticket so arranged that it is readily useable in connection with many kinds of merchandise of different prices.

A further object of this invention is to pro vide a simple form of card which acts to hold readily removable price tickets so that the prices of difierent articles can readily be changed to suit different articles and the effect of a single card is produced.

In the past, it has been the custom of merchants and owners of small retail stores to hire artists or show-card writers to prepare price cards and advertising tickets for them. This incurs a constant expense which in many cases is a considerable burden on a small store. By the use of an assortment of my advertising or price card tickets, the services of artists and show-card writers may be dispensed with, yet the efiect of hand-written tickets is provided. My invention may be utilized in many ways for advertising and display purposes.

With these objects and such other objects as may hereinafter appear, in view, I have devised the particular arrangement of parts set forth below and more particularly pointed out in the claims appended hereto.

Referring to the accompanying drawing,

Figure 1 is a plan view of the blank from which my improved ticket is made Figure 2 is a similar view showing the two parts of the ticket placed'together;

Figure 3 is a perspective view of the two parts of the ticket in combined form, with member of the ticket. The same may be made parts being broken away to disclose construc-- of any suitable material such as metal, fiber, cardboard or the like. For economical rea sons, I prefer the use of cardboard. The body portion 1 may be of any desired shape and the same is provided near its top with a plurality of stamped out tongues. Any suitable number of these tongues may be utilized and I have shown two of such tongues, the same being indicated at 2 and 3. At a considerable distance below the tongues 2 and 3 is located a centrally positioned similar tongue 4, said tongue 4 pointing upwardly while the tongues 2 and 3 extend downwardly. The tongues 2, 3 and 4 are adapted to be pushed forward out of the body of the blank so that a display card indicated at 8 may he slid under said tongues as shown in Figures 2, 3 and 4 and maintained by them.

It will be seen that the lower portion of the member 1 is utilized to bear advertising or descriptive matter such as is indicated at 7. The display card 8 occupies the upper portion of the member 1 and usually bears a price such as is indicated at 9 or such other printed matter as will co-operate with the printed matter at the lower end of the card to form a complete intelligible message.

To secure the card on any article of merchandise, I provide the same with a pressedout tongue 6 which is preferably located between the pair of tongues 52 and 3 and the single lower tongue 4. In this position, the tongue 6 is covered by the card 8 and is thus rendered invisible when viewed from the front. The tongue 6 is pressed out rearwardly as clearly shown in Figures 3 and 4 and it extends diagonally downward so that it may be hooked over the edge or projecting part of any article 10 to indicate the price thereof. The tongue 6 is pressed rearwardly with just suflicient force to permit the insertion of a portion of an article as at 10 between it and the back of the card. The normal tendency of the tongue 6 to spring back into position within the plane of the card is such that this single tongue 6, co-operating with the back face of the card body 1 is suihcient to hold the card on an article. If the nature of an article is such that it does not permit the insertion of the tongue 6 in any part of it, a securing pin or the like may be readily attached to the tongue 6, such pin in that case being invisible from the front of the card.

From the foregoing, the manner in which my improved display card is used, Will be readily understood. The merchant may be provided with a plurality of the cards shown at 1 and an additional amount of cards 8 bearing different prices. If desired, both the cards 1 and 8 may be provided to the merchant in sheet form, that is with a plurality of each type of card on the sheets and detachably removable when required. The cards may also be suitably ornamented so that when the card 8 is placed on top of the card 1, the general effect of a card of single thickness will be provided.

Many other arrangements can be made without departing from the spirit of my invention.

What I claim is 1. A price ticket having a flat body portion, a plurality of spaced forwardly extended tongues near its upper edge, said tongues being forced out of the body of the ticket and wholly surrounded by parts of the same, a single forwardly extended tongue at a distance therefrom, a card adapted to overlie a part of the body and supported by said forwardly extended tongues and a single rearwardly extended attaching tongue formed in the body portion between the forwardly eX- tended tongues and adapted to be covered by the card held by the forwardly extended tongues said single rearwardly extending tongue being adapted to cooperate with the rear face of the body of the ticket to frictionally maintain a portion of an article between it and the ticket.

2. A price ticket having a pair of forwardly extending spaced tongues forced out of the body of the same near one of its edges and wholly surrounded by parts of the ody of the card, a single tongue located intermediate of said pair of tongues and at a distance therefrom and extending in a direction opposite thereto, said three tongues being adapted to hold card between them, and a single supporting tongue pressed out of the body of the ticket and extending rearwardly and diagonally downward therefrom and adapted to co-operate with the back face of the body of the ticket to maintain the ticket on an article, said supporting tongue being adapted to be covered by a card held between the three forwardly extending tongues.

Signed at the city, county, and State of New York, this 16th day of October, 1928.

ALBERT E. HURST. 

